Les Roches, a partner of the Faculty of Business Economics and Tourism, is the world’s second-best institution in Luxury Hospitality and Tourism.

Les Roches, with whom the ULPGC pioneered the agreement between the two institutions, is now the second-best institution in the world for luxury hospitality and tourism. (see the news)

The University of Las Palmas de Gran Canaria (ULPGC) made history by becoming the first public university to sign an academic agreement with Les Roches, one of the world’s most prestigious private institutions for luxury hospitality and tourism.

The agreement signed a couple of years ago, remains in effect and takes on even greater significance after learning that Les Roches has climbed to second place worldwide in its category, according to the QS World University Rankings 2025.

Thanks to this agreement, the International Bachelor’s + Master’s Program of High Academic-Practical Specialization in Hospitality and Luxury Tourism was created. This program allows third-year students of the Tourism and Business Administration (ADE) degrees from the Faculty of Economics, Business, and Tourism of the ULPGC to pursue their fourth year at Les Roches. There, students can specialize with a master’s degree in International Hospitality Management or Marketing Management for Luxury Tourism at the Marbella (Spain) or Crans-Montana (Switzerland) campuses. Upon their return, they validate their training, thus obtaining both their bachelor’s and master’s degrees.

The agreement also includes significant financial benefits for students, offering up to a 50% tuition discount for those with an outstanding average grade and a 30% discount for those with a B average. During the four years of the agreement, the collaboration between the ULPGC and Les Roches continues to promote specialized training in tourism, the exchange of students (17 so far) and teachers, the development of joint research, and academic development in a key sector for the global economy. With this agreement, the ULPGC reaffirms its commitment to excellence and internationalization, consolidating its position as a benchmark in public tourism education. For its part, Les Roches has continued its rise in international rankings, achieving its best-ever position of number 2 in the world in its category in 2025.

This recognition reinforces the institution’s prestige and the value of the agreement reached with the Canary Islands University.

 

 

Master’s Degree in Marketing and International Trade (MUMCI) from the ULPGC: Inspiring with Experience

On Tuesday, March 18th, at the Faculty of Economics, Business, and Tourism (FEET) of the ULPGC, José Martín Domínguez, Director of Strategy at the creative consultancy firm Grow, returned to the Faculty of Economics, Business, and Tourism, where he graduated, to give a talk alongside Fran Pereira, Strategic Designer at the same consultancy firm. The talk was notable for the many practical marketing lessons and advice from future graduates. Drawing on their experiences in marketing and advertising, the speakers shared key strategies, current trends, and career paths, inspiring our students to continue growing in this exciting sector. The Faculty thanks them for their generosity and commitment to motivating future generations. The success of our graduates is our most incredible pride! In particular, the MUMCI coordinator thanked the two speakers for their valuable contributions and the FEET for the resources provided.

 

RIU LATIN AMERICA ASSISTANT MANAGER INTERNSHIP PROGRAM 2025. BACHELOR DEGREE IN TOURISM AND SIMILAR

The selection process for candidates to participate in the RIU Latin America Assistant Manager Internship Program 2025 is open again this year, with the option to be hired as an Assistant Manager at a hotel in the chain. The internship will take place from June to December 2025. For guidance, the internship covers the various hotel departments: Reception, Housekeeping, Goods Receiving, Entertainment, Central Pastry Shop, Dining Room, Palace Pastry Shop, Kitchen, Bar, HR Department, Purchasing Department, Pool, Laundry, Gardening, Maintenance, MICE, Reception Audit, and Hotel Management. The requirements for admission to the program are:

 

The requirements for admission to the program are:

  • Be a final-year student of the Bachelor’s Degree in Tourism at the Faculty of Economics, Business, and Tourism of the ULPGC, or the Double Degree in Business Administration or Tourism and Translation, Interpreting, and Tourism of the ULPGC,
  • or hold a Bachelor’s Degree in Tourism from the ULPGC or one of the aforementioned Double Degrees and be enrolled in one of the FEET Master’s programs. – Academically, the student must have passed all subjects or must complete them by June 2025, except for the Final Project (TFG) (or Final Project Management), and have the TFG (or Final Project Management) well advanced but not submitted. (It is not essential to have passed the internship.)
  • The student must remain enrolled at the ULPGC for the internship. If selected, RIU will cover their accommodation and meals. They will also receive financial assistance with a high probability of being hired as a Junior Assistant Manager and a Career Plan at RIU Hotels & Resorts Latin America.

The selection process for candidates to participate in the RIU Assistant Manager Internship program for Latin America 2025: 1. Send a CV. to sdec_feet@ulpgc.es before March 21, 2025, at 1:00 PM, indicating “RIU CANDIDATURE” in the subject line. 2. Candidate pre-selection: will be communicated by email in person on March 24, 2025. 3. Interviews with the pre-selected candidates will be held the last week of March at FEET (one day only and in person only).

 

 

Geolocation as a Necessary Tool in Marketing Strategy

Francisco Santana Sarmiento, Professor at the School of Industrial and Civil Engineering at the ULPGC, with extensive teaching and research experience in Cartographic, Geodetic, and Photogrammetry Engineering, gave a talk entitled “Geolocation as a Necessary Tool in Marketing Strategy” on Wednesday, March 12, 2025, as part of the Commercial Communication and Sales Management course at the MUMCI (University of Madrid) in the Faculty of Economics, Business, and Tourism.

For the master’s students, this was a very educational way to learn about a highly useful tool in marketing strategies and, through practical examples, to learn what Geographic Information Systems (GIS) are and how to use them. These systems allow companies to analyze geographic data to identify market concentrations, plan strategic locations, plan campaigns, and optimize resources, thus offering a significant competitive advantage.

Facultad de Economía, Empresa y Turismo de la ULPGC
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