On May 15, students from the Master’s Degree in Marketing and International Trade (MUMCI) from the University of Las Palmas de Gran Canaria (ULPGC) had the opportunity to attend the Canarias Comunica 2025 event, held at Infecar under the theme “Podcast & Community Power.”
During the event, our students were able to delve deeper into the power of podcasting as a key tool in digital communication and its ability to build communities and engage audiences.
They also attended the live recording of an episode of the Webpositer podcast. Luis Villanueva, CEO of the Webpositer group, interviewed Laia Grassi, an expert in generative artificial intelligence, highlighting how AI is transforming the current communication landscape. They also participated in a training workshop on SEO and the impact of AI on search engines, led by David Navarro, SEO Manager at Webpositer, where the latest trends and experiments redefining the sector in 2025 were analyzed. This experience allowed MUMCI students to learn about the latest innovations in digital communication, reinforcing their training in a professional environment and direct contact with industry leaders.
