The Department of Economics and Business Management believes in learning based on real experiences. Thanks to the collaboration with Cajasiete, students of Operational Marketing Management (Degree in Business Administration) have received a professional challenge that will allow them to apply their knowledge in the practice, enhancing their creativity and strategic brand-building skills. These initiatives enrich their academic training and prepare them for today’s business environment challenges.
Almudena Méndez Hernández and Elena Guerra Castro, heads of Communication and Marketing at Cajasiete, presented the challenge. They shared with the students the importance of the connection between company and customer in a constantly evolving environment. Through this practical exercise, students will have the opportunity to develop innovative proposals and demonstrate their ability to adapt to market needs.
Collaboration between university and company is key to training better-prepared professionals, connecting theory with practice, and promoting young talent. Now, it’s time for students to unleash their creativity and show their full potential!
You can find out the details of the challenge at the following link.
