Professor of Marketing at the University of Granada, Salvador del Barrio García, gave an online talk on the Tom Micro tool as part of the course in the Master’s Degree in Marketing and International Trade (MUMCI).
Students could see how Tom Micro facilitates media planning for advertising campaigns, from identifying target audiences to creating media rankings and optimizing plans. It’s an essential tool for future marketing professionals. MUMCI’s Coordinator thanks Professor del Barrio for his valuable contribution and the Faculty of Economics, Business, and Tourism (FEET) for its continued support.
