Master’s Degree in Marketing and International Trade (MUMCI) from the ULPGC: Attendance of Students and Faculty at Canarias Comunica 2025

On May 15, students from the Master’s Degree in Marketing and International Trade (MUMCI) from the University of Las Palmas de Gran Canaria (ULPGC) had the opportunity to attend the Canarias Comunica 2025 event, held at Infecar under the theme “Podcast & Community Power.”

During the event, our students were able to delve deeper into the power of podcasting as a key tool in digital communication and its ability to build communities and engage audiences.

They also attended the live recording of an episode of the Webpositer podcast. Luis Villanueva, CEO of the Webpositer group, interviewed Laia Grassi, an expert in generative artificial intelligence, highlighting how AI is transforming the current communication landscape. They also participated in a training workshop on SEO and the impact of AI on search engines, led by David Navarro, SEO Manager at Webpositer, where the latest trends and experiments redefining the sector in 2025 were analyzed. This experience allowed MUMCI students to learn about the latest innovations in digital communication, reinforcing their training in a professional environment and direct contact with industry leaders.

 

MUMCI Talk: Real Case Study – Mano de Santo

Students of the Master’s Degree in Marketing and International Trade (MUMCI) at the ULPGC had the opportunity to work on a real case study: Mano de Santo, the innovative beverage from Jesús Navarro, S.A. (Carmencita Especias).

They analyzed their current strategy and developed proposals to increase brand awareness, explore new sales channels, and rethink their distribution model. It was an enriching experience that brought them closer to the professional environment and added value to a brand with great potential.

Our students presented and defended their proposals to Juan Alberto García, Area Manager for the Canary Islands at Jesús Navarro, S.A., and to the course professor, Carlos Pérez Miranda, Key Account Manager for the Canary Islands at Bimbo Donuts Canarias—many thanks for bringing the real business world closer to the ULPGC.

The students congratulated our students for their excellent work and their commitment to the challenge.

The master’s coordinator thanks the Faculty of Economics, Business, and Tourism (FEET) for supporting this initiative.

 

 

Internship Scholarships at AIReF

The ULPGC, at the initiative of FEET, has signed an agreement with the Independent Authority for Fiscal Responsibility (AIReF) to allow our students to apply for scholarships to complete internships at this essential institution. With the contract now signed, two cohorts of students will be eligible for these internships: the first cohort during the 2025-2026 academic year and the next cohort during the 2026-2027 academic year.

AIReF is the Independent Authority for Fiscal Responsibility, and its purpose is to ensure the sustainability of public finances, economic growth, and the well-being of Spanish society in the medium and long term. Its mission is to guarantee effective compliance by public administrations with the principle of budgetary stability outlined in Article 135 of the Constitution through the continuous evaluation of the budget cycle, public debt, and the analysis of economic forecasts. In 2021, the assessment of public expenditure was incorporated as one of its permanent functions to help develop more effective and efficient policies for the benefit of citizens. Participating in this program represents an exceptional opportunity for students, as they will be able to gain firsthand knowledge of and participate in achieving AIReF’s objectives, putting into practice the knowledge acquired during their undergraduate and/or master’s degree studies, as well as developing new skills in the performance of their professional duties.

Requirements:

a) Be in the final year of undergraduate, graduate, or engineering studies; or hold a bachelor’s or engineering degree within the last two years and continue to be enrolled in a training program at the university or academic institution, or be enrolled in an official master’s or doctoral program in economics or any other studies related to AIReF’s activities; or, having obtained a master’s or doctoral degree in the last three years, continue to be enrolled in a training program at the university or academic institution.

b) Not be subject to any of the conditions contemplated in Article 13.2 of Law 38/2003, of November 17, General Grants Law. These requirements must be met during the scholarship duration (i.e., the 2025-2026 academic year).

Scholarship Duration and Internship Location:

The scholarships will last twelve months and be offered in the format indicated in each scholarship profile. However, the current internship program at AIReF consists of three days of in-person training at its headquarters (Madrid) and two days of distance learning, subject to the service’s needs and current regulations. The program will begin in September 2025.

What types of scholarships are available in this call?

1. Research Program: Its content is primarily academic and linked to specific projects at AIReF. The scholarship will be awarded €1,700 gross per month per student (deducting Social Security contributions, civil liability insurance, and administrative fees).

This call offers the following positions:

1. SCHOLARSHIP IN PUBLIC POLICY EVALUATION (I) – 3 positions

2. SCHOLARSHIP ON MACRO-FISCAL DATA ANALYSIS (I) – 1 position

3. SCHOLARSHIP IN BUDGET ANALYSIS OF AUTONOMOUS COMMUNITIES (I) – 1 position

2. Training Program: The scholarship will be related to the work carried out by the various AIReF Divisions. The scholarship will be awarded €1,350 gross per month per student (deducting Social Security contributions, civil liability insurance, and administrative fees).

The following positions are available for this call:

1. PUBLIC DEBT SCHOLARSHIP (F) – 1 position

2. SCHOLARSHIP FOR THE PRESENTATION AND ANALYSIS OF ECONOMIC-FINANCIAL INFORMATION FOR LOCAL CORPORATIONS (F) – 1 position

3. SCHOLARSHIP IN INSTITUTIONAL AND INTERNATIONAL RELATIONS (F) – 1 position

4. SCHOLARSHIP FOR BUDGET ANALYSIS FOR PUBLIC ADMINISTRATION (F) – 1 position

5. SCHOLARSHIP ON FORECAST MODELS FOR PUBLIC ADMINISTRATIONS (F) – 1 position

The specific requirements or profile for each position are in the attached document.

How are candidates selected?

The ULPGC will choose a maximum of 5 candidates per scholarship. After that, AIReF will evaluate all the profiles received from the different universities and select the final candidates before June 16, 2025. The selected candidates are expected to be accepted by September 1, 2025.

What is the deadline for submitting my application?

Interested candidates should send the following information to Professor Carmen García Galindo (carmen.garciagalindo@ulpgc.es; Subject: AIReF Scholarship):

• CV

• Academic record.

• Preferences (a maximum of three scholarships per student may be applied for, with priority or order of preference established among the scholarships applied for).

Deadline for submitting documentation: May 9, 2025, at 2:00 PM.

If you have any questions, an information meeting will be held on Monday, May 5, 2025, at 2:00 PM in the FEET Graduation Hall.

Facultad de Economía, Empresa y Turismo de la ULPGC
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