The Faculty of Economics, Business and Tourism will offer, starting in the 2025–2026 academic year, the Master’s Degree in Tourism: Digitalization, Innovation and Intelligence. This professionally oriented program is an advanced and specialized course designed to meet the current challenges of the tourism sector, with a practical approach and strong connections to the business world. It emerges as a response to the digital and sustainable transformation of tourism, with a strong emphasis on innovation, data analysis, digital marketing, and tourism intelligence. We will prepare you to lead the digital transformation of the tourism industry, developing skills in innovation, tourism intelligence, data analysis, and digital marketing.
This master’s program is intended for graduates with previous academic training in Economics and/or Business, as well as in quantitative methods. Relevant degrees include Tourism, Business Administration, Economics, Data Science and Engineering, Industrial Organization Engineering,
and related engineering fields.
The curriculum of this master’s degree includes a total of 60 ECTS credits, 9 of which are elective courses. Additionally, 9 credits are allocated to the external internship and 6 to the Master’s Final Project.
The minimum number of ECTS credits to be enrolled in per student and academic period complies with the Progress and Continuation Regulations for official degrees at the University of Las Palmas de Gran Canaria, which establish full-time and part-time enrollment modes. Full-time students, the standard academic load at ULPGC, must register for all ECTS credits of the first academic year. From the second year onward, they must enroll in between 48 and 60 ECTS credits. Part-time students must enroll in 30 ECTS credits during the first year, and between 24 and 30 ECTS credits in subsequent years.
Students may request changes to these limits at the Faculty Administration Office, within the deadlines established for this purpose and under the conditions outlined in the regulation. The main language of instruction is Spanish, although some subjects will include sessions in English. To be awarded the degree, students must demonstrate foreign language proficiency equivalent to level B1 of the Common European Framework of Reference for Languages (CEFR).