Students of the Master’s Degree in Marketing and International Trade (MUMCI) at the ULPGC had the opportunity to work on a real case study: Mano de Santo, the innovative beverage from Jesús Navarro, S.A. (Carmencita Especias).
They analyzed their current strategy and developed proposals to increase brand awareness, explore new sales channels, and rethink their distribution model. It was an enriching experience that brought them closer to the professional environment and added value to a brand with great potential.
Our students presented and defended their proposals to Juan Alberto García, Area Manager for the Canary Islands at Jesús Navarro, S.A., and to the course professor, Carlos Pérez Miranda, Key Account Manager for the Canary Islands at Bimbo Donuts Canarias—many thanks for bringing the real business world closer to the ULPGC.
The students congratulated our students for their excellent work and their commitment to the challenge.
The master’s coordinator thanks the Faculty of Economics, Business, and Tourism (FEET) for supporting this initiative.
