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2Jun2025

Master’s Degree in Tourism: Digitalization, Innovation and Intelligence (New Master’s Degree from FEET)

Starting in the 2025-2026 academic year, the Faculty of Economics, Business, and Tourism offers the Master’s Degree in Tourism: Digitalization, Innovation, and Intelligence.

This professionally oriented Master’s degree is an advanced and specialized program that responds to the current challenges of the tourism sector with a practical approach highly connected to the business world. It emerged as a response to tourism’s digital and sustainable transformation, focusing on innovation, data analysis, digital marketing, and tourism intelligence. We will train you to lead the digital transformation of the tourism sector with skills in innovation, tourism intelligence, data analysis, and digital marketing.

This Master’s degree is aimed at graduates with prior training in Economics and/or Business and quantitative methods. Some degrees that meet these requirements are Graduates in Tourism, Business Administration and Management, Economics, Data Science and Engineering, Industrial Organization Engineering, and other related fields.

The curriculum for this Master’s degree program includes 60 credits, 9 of which are optional. Nine credits correspond to External Internships, and another 6 to the Master’s Thesis.

The Progress and Continuation Regulations for official degrees at the University of Las Palmas de Gran Canaria establish the minimum number of European credits required per student per academic period for the master’s degree program. The Regulations also establish the full-time and part-time enrollment options. Full-time students, the standard enrollment regime for ULPGC students, must enroll in all their ECTS credits for the first year and, starting with the second year, enroll in between 48 and 60 ECTS credits.
On the other hand, part-time students must enroll in 30 ECTS credits for the first year and, starting with the second year, enroll in between 24 and 30 ECTS credits. Students may request a change to these limits from the Building Administration within the established timeframes and according to the conditions outlined in the regulations.

The language used throughout the training process is primarily Spanish, although some subjects will be taught in English. To obtain the certificate, students must have a foreign language proficiency equivalent to level B1 of the Common European Framework of Reference for Languages.

More information can be found at the following link.

28May2025

ERASMUS DREAMLAND: ERASMUS+ INTERNSHIP OFFER 25/26

Jorge Rodríguez, CEO of Erasmus Dreamland, offers the university five vacant places for students interested in completing Erasmus+ internships in Bratislava, Slovakia.

COMPANY DESCRIPTION

Erasmus Dreamland is an international organization specializing in cultural experiences, events, and services for Erasmus students in Europe. With a presence in several cities, our mission is to connect, inspire, and transform young people’s experiences abroad.

MAIN DUTIES

Design and development of creative content for social media.
Logistical support and order management.
Incident resolution and customer service.
Assistance in the organization and execution of international travel.
Collaboration with partner organizations.
Support with event accounting and general administration.
Tasks related to booking artists and booking event spaces.

PROFILE

The company seeks five proactive, resourceful, and interpersonally skilled individuals to collaborate across various company areas, with a special emphasis on growing our brand and operations.

ACADEMIC REQUIREMENTS

Students or recent graduates in any of the following degrees: Business Administration and Management (ADE), Marketing, Finance, Accounting, Graphic Design, Computer Engineering.

ADVANTAGES TO BE CONSIDERED

Previous participation in the Erasmus+ program. Experience in graphic design, social media, or event management. Intermediate/high level of English. Basic knowledge of editing and digital management tools.

CONDITIONS

Joining: September 1, 2025, to August 30, 2026. Duration: 2 to 12 months, to be agreed upon.

Type of internship: Unpaid Erasmus+.

CONTACT

For more information or to apply:

23May2025

Compañía Cervecera de Canarias presents its scholarship programs to students of the Faculty of Economics, Business, and Tourism

Last week, Compañía Cervecera de Canarias staff visited the Operational Marketing Management classroom.

Raquel Fernández, People Specialist, and Clementina Pinzón, Global Management Trainee at AB InBev, presented the national and international paid scholarship programs that the company offers to students of the Bachelor’s Degree in Business Administration, the Dual Degree in Business Administration and Law, and the Master’s Degree in Marketing and International Trade.
Furthermore, Silvia Gómez, Brand Manager at Dorada, shared her professional experience with the students, providing a close look at the day-to-day work in the marketing department of a large consumer goods company. The session was enriching, and the students showed great interest in participating in the selection processes.

The Faculty of Economics, Business, and Tourism (FEET) of the University of Las Palmas de Gran Canaria (ULPGC) would like to thank Compañía Cervecera de Canarias for its trust in the university’s young talent and its willingness to collaborate in providing practical training and professional development to students.
This collaboration represents a valuable opportunity and strengthens university and business connections.

23May2025

A Real Challenge Posed by Cajasiete: Operational Marketing Students Present Their Proposals

FEET’s Department of Economics and Business Management focuses on learning connected to the professional world. Last Friday, May 16, the Operational Marketing Management students took their training experience to the next level by presenting their proposals to the Cajasiete Communications and Marketing team, comprised of the Director of Communications, Marketing, and Experience, Almudena Méndez Hernández; the Head of Marketing, Elena Guerra Castro; and the Head of Digital Community, Paula Bazo Perera. This session was the culmination of the challenge posed at the beginning of the course, on which the students have worked throughout this semester to develop creative proposals aimed at young audiences. The different groups’ presentations explained how they approached the challenge, from initial research and data analysis to the naming proposal and designing a communication plan tailored to market needs. The Cajasiete team provided valuable feedback to each group, highlighting their level of involvement, methodological rigor, and the creativity of the ideas presented. The winners of the two awards the institution offers will be announced shortly.

Furthermore, the financial institution has decided to award a runner-up prize to a third group due to the group’s high-performance level. The students highly valued this experience, which allowed them to apply their knowledge in a real-life context, gain a closer look at the world of marketing, and improve their communication, analytical, and teamwork skills. Activities like this bring students closer to the real business world challenges, strengthening their training and preparing them for their professional future.

The course’s teaching team, consisting of Arminda Almeida, Andrés Fernández, Aridany Rodríguez, and Nieves Rodríguez, sincerely thanks the Cajasiete team for their involvement, willingness, and generosity, as well as their commitment to developing young talent. Thank you for making it possible!

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