FEET’s Department of Economics and Business Management focuses on learning connected to the professional world. Last Friday, May 16, the Operational Marketing Management students took their training experience to the next level by presenting their proposals to the Cajasiete Communications and Marketing team, comprised of the Director of Communications, Marketing, and Experience, Almudena Méndez Hernández; the Head of Marketing, Elena Guerra Castro; and the Head of Digital Community, Paula Bazo Perera. This session was the culmination of the challenge posed at the beginning of the course, on which the students have worked throughout this semester to develop creative proposals aimed at young audiences. The different groups’ presentations explained how they approached the challenge, from initial research and data analysis to the naming proposal and designing a communication plan tailored to market needs. The Cajasiete team provided valuable feedback to each group, highlighting their level of involvement, methodological rigor, and the creativity of the ideas presented. The winners of the two awards the institution offers will be announced shortly.
Furthermore, the financial institution has decided to award a runner-up prize to a third group due to the group’s high-performance level. The students highly valued this experience, which allowed them to apply their knowledge in a real-life context, gain a closer look at the world of marketing, and improve their communication, analytical, and teamwork skills. Activities like this bring students closer to the real business world challenges, strengthening their training and preparing them for their professional future.
The course’s teaching team, consisting of Arminda Almeida, Andrés Fernández, Aridany Rodríguez, and Nieves Rodríguez, sincerely thanks the Cajasiete team for their involvement, willingness, and generosity, as well as their commitment to developing young talent. Thank you for making it possible!
