The Faculty of Economics, Business, and Tourism, aware of the need to offer increasingly specialized training and following the trajectory of continuous updating of its training proposal, offers the Master’s Degree in Marketing and International Trade, adapting it to the needs of the current market and the new economy. The objective of the Master’s is to provide high-level academic training to all those who want to enhance their knowledge in this professional branch, as well as to train all those professionals who occupy or aspire to hold positions of responsibility in the commercial and marketing area. Of companies.
To this end, the Master’s training program is structured into four modules:
- Fundamental.
- Specialty in Sales Management.
- Thing in Research in Business Management and Marketing.
- Final Master’s Project.
The minimum number of European enrollment credits per student and academic period in the Master’s follows the Rules for Progress and Permanence in official degrees of the University of Las Palmas de Gran Canaria, which establish the modalities of enrollment in time complete and partial. Full-time students, the regular dedication regime of ULPGC students, must enroll in all the first year’s ECTS credits; from the second enrollment, they will have to register between 48 and 60 ECTS credits. Part-time students, for their part, must enroll for 30 ECTS credits in the first year and from the dual enrollment for between 24 and 30 ECTS credits. The student may request the modification of these limits in the Administration of the Building within the periods established for this purpose and according to the conditions included in the regulation.
The language used throughout the training process is mainly Spanish, although there will be interventions in English in some subjects. The student must have the equivalent of level B1 of the Common European Framework of Reference for Languages in a foreign language to obtain the degree.
Information for the student
Profile, requirements, outings, and enrollment
The admission profile of the students is determined by the multidisciplinary and transdisciplinary nature that characterizes this Master's Degree in Marketing and International Trade, which is synthesized in the breadth of areas linked to our program. Thus, graduate students from business, economics, tourism, law, geography, urban planning, territory, history, political science, computer science, translation, interpreting, engineering, and other official areas of higher education recognized in Spain will be eligible. In addition, the student must demonstrate a clear interest in delving into marketing and international trade and show an open mind to multidisciplinary and teamwork.
The program addressed a target audience of university graduates of any specialty. However, those coming from Faculties of Economic and Business Sciences, Schools of Engineering, and Faculties of Legal Sciences are, with greater probability, those who find a response to their training aspirations in this Master's degree.
To access the Master's degree, the student must meet the general conditions required in the R.D. 861/2010 of July 2, article 16:
1. To access official Master's courses, it will be necessary to have an official Spanish university degree or another issued by a higher education institution of the European Higher Education Area that authorizes access to higher education courses in the country issuing the degree. Master.
2. Likewise, graduates from educational systems outside the European Higher Education Area may access without the need for their degrees to be recognized after verification by the University that they accredit a level of training equivalent to the corresponding official Spanish university degrees and that authorize in the issuing country of the degree for access to the teaching of this type. Passing this route will not imply, in any case, the homologation of the previous degree held by the interested party, nor its recognition for purposes other than studying the Master's degree.
Concerning the admission process, according to article 16 of RD 861/2010 of July 2:
Students may be admitted to a master's degree following the specific requirements and merit assessment criteria that, where appropriate, are particular to the university master's degree or established by the University.
The University will include the admission procedures and requirements in the study plan.
These systems and procedures must include, in the case of students with specific educational needs derived from disability, the appropriate support and counseling services, which will assess the need for possible curricular adaptations, itineraries, or alternative studies.
The admission will not imply, in any case, any modification of the academic and, where appropriate, professional effects that correspond to the previous degree held by the interested party, nor its recognition for other purposes than that of studying for a master's degree.
Language Level
To access the degree, the student must prove a B1 level of English, according to the European Reference Framework for Languages.
Allocation of places and assessment criteria
This Master's Degree requires the qualification and training prerequisites dictated by the corresponding laws. It does not require passing an entrance test; it establishes the personal interview before admission. The merit assessment criteria described below are considered for the allocation of places.
Merit assessment criteria for the allocation of places and justification of the merits
In general, the preferred criterion for ordering the applications is the suitability of the candidate's academic profile to the objectives and contents of the program. Other evaluation criteria are also considered, such as the scholarly record, language proficiency, the assessment of specific prior training, and professional experience related to the Master's profile. Among those criteria are the following:
– Assessment of specific prior training.
– Previous professional experience in the field of knowledge of the Master.
| maximum number of points | |
|---|---|
| Adequacy of the academic profile of the candidate to the objectives and contents of the program | |
| Academic record in the access degree | |
| Currículum Vitae | |
| TOTAL |
The Master's Coordinator may carry out a personal interview before admission. In it, doubts that may arise from the documentation provided by the applicant are cleared, but, above all, information is obtained that needs to be reflected in the certifications issued by the universities of origin and other institutions. Specifically, the interview focuses on the candidate's immediate and longer-term expectations, academic and professional interests, work experience, other unregulated studies, or relevant knowledge. The interview is used to provide personalized information.
Students will accompany their application for admission with supporting documentation of their evaluable merits following the provisions of the corresponding study plan.
The Master's Degree in Marketing and International Trade that is proposed aims to provide specific and advanced training that allows access in the best possible conditions to any of the various professional opportunities in the Commercial and Marketing field of companies, Marketing and Research consultancy Markets, advertising agencies, as well as in the context of non-profit organizations and Social Marketing.
The knowledge acquired with the Master's can be applied in the public and private sectors, local, regional, national or international. On the other hand, there is the possibility of free exercise of the profession. The professional opportunities with the most significant demand can be grouped into the following five: public sector, teaching and research, free job exercise, private company, and financial industry, and emerging areas. The Master's Degree in Marketing and International Trade implies an extension and deepening of the knowledge and skills included in the Bachelor's Degree in Business Administration and Management.
In this line, the Master's proposal that is being carried out aims to satisfy, among others, the need for information and knowledge about the trends and future forecasts of the sectors, technologies, and economic activities indicated, given their high impact on competitiveness and progress. The Canary Islands in areas as important as the development of new technologies applied to business management that are reflected in CRM or expert systems to manage customer relationships, electronic commerce, optimization of relationships in distribution channels, and the integration of marketing and logistics processes.
Language Level
They must have an English language level according to European parameters Level of the Council of Europe B1, Intermediate level.
Allocation of places and assessment criteria
This Master's Degree requires the qualification and training prerequisites dictated by the corresponding laws. It does not require passing an entrance test; it establishes the personal interview before admission. The merit assessment criteria described below are considered for the allocation of places.
Merit assessment criteria for the allocation of places and justification of the merits
Generally, the student's file will be the preferred criterion for ordering the applications. Other evaluation criteria will also be considered, specifying their weight in the final evaluation. Among those criteria are the following:
- Assessment of specific prior training.
- Previous professional experience in the field of knowledge of the Master.
- Accreditation by official organizations of knowledge of languages.
The Master's Coordinator may carry out a personal interview before admission. In it, doubts that may arise from the applicant's documentation are cleared; above all, information is obtained that is not reflected in the certifications issued by the universities of origin and other institutions. Specifically, the interview focuses on the candidate's immediate and longer-term expectations, academic and professional interests, work experience, other unregulated studies, or relevant knowledge. The interview is used to provide personalized information.
Students will accompany their application for admission with supporting documentation of their evaluable merits, following the provisions of the corresponding study plan.
External practices
External practices
The training and learning objectives of the External Practices subject are:
- Get to know a company or public or private institution.
- Promote students' employability and the links between the economic environment and the Faculty of Economics, Business, and Tourism of the ULPGC.
- Develop, promote, and apply the skills and knowledge highlighted in the degree profile.
Documentation
- PEX-D-02. Student guide on external practices
- Calendar
- PEX-D-MUMCI-00. Profile practical tasks
- PEX-00-MUMCI Previous Questionnaire
- PEX-07. Data formalization of the internship agreement. If a version in English is needed, request the Vice Dean for External Practices.
- Presentation of the subject in slides
Assignment of groups to academic tutors
More information
Vice Dean of External Internships
The rules governing the external internships carried out in the degree are included in the ULPGC External Internship Regulation and the FEET Internship Training Project (both documents can be consulted in the Rules and Regulations section).
Teaching projects, justification, objectives and results
The importance of marketing and international trade affects development and economic competitiveness, the development and balance of the commercial structure, the bargaining power of social agents, the efficiency of distribution channels, consumer protection, the process of adoption of innovations by the consumer, the relationship between the media and the consumer, the quality of services, the different sectors (public, private, third sector), etc. That is why the Faculty of Economics, Business, and Tourism offers a postgraduate program designed to continue responding to the training need in Marketing and International Trade, the Official Master's Degree in Marketing and International Trade, adapting it to the needs of the current market. And the new economy makes academic and business training available to students through corporate internships.
Among the interests of this study, the training of people who want to direct their professional future towards commercial or marketing management tasks stands out, thereby providing them with the knowledge, skills, and abilities of marketing managers, which allows them easy access to the world: employment or the development of business or professional initiatives.
Basic skills
- Possess and understand the knowledge that is typically associated with the first cycle and extend and improve it, providing them with a basis or possibility to be original in developing and applying ideas, often in a research context.
- They know how to apply the knowledge acquired and their ability to solve problems in new or little-known environments within broader (or multidisciplinary) contexts related to their study area.
- It is being able to integrate knowledge and face the complexity of formulating judgments based on information that, being incomplete or limited, includes reflections on the social and ethical responsibilities linked to applying their knowledge and assessments.
- Know how to communicate their conclusions and the ultimate knowledge and reasons that support them to specialized and non-specialized audiences unambiguously.
- Possess the learning skills that allow them to continue studying in a way that will be largely self-directed or autonomous.
General skills
- Ability to solve complex business and marketing problems.
- Ability to analyze the organization's environment and its influence on the different business processes.
Transversal competences
- Lead teams and organizations, promoting the free exchange of ideas and experiences, the search for original solutions, and the permanent commitment to excellence.
- Promote responsibly all forms of knowledge and action that can contribute to the enrichment of the economic, social, and cultural capital of the society in which they carry out their professional practice and exercise their rights and duties of citizenship.
Specific skills
- CE1. Acquire the ability as a specialist to identify and solve business problems.
- CE2. Know how to apply the techniques and models of univariate, bivariate, and multivariate statistical analysis in research in different marketing contexts.
- CE3. Ability to write research projects and business management.
- CE4. Ability to identify information needs in the company and propose efficient information system solutions.
- CE5. Ability to detect business opportunities based on innovation and new technologies.
- CE6. Understand and rigorously communicate the concepts related to the different areas of marketing activity.
- CE7. Understand and communicate rigorously the concepts related to international trade.
- CE8. Know and be able to apply at an advanced level the commercial and international legislation that affects companies.
- CE9. Design, implement, and control communication strategies in the company.
- CE10. Being able to perform the tasks of the professional activity of marketing.
- CE11. Being able to perform the tasks of the professional activity of international trade.
- CE12. Being able to interrelate the knowledge and skills acquired.
The need to establish a plan that makes it possible to carry out improvement actions in teaching justifies the calculation and analysis of indicators that indicate the success or failure rate of the studies, taking into account the evolution of the students enrolled in the degree.
Below we describe the indicators proposed for the Master's Degree in Marketing and International Trade:
GRADUATION RATE: Its objective is to know the degree's effectiveness in terms of its students' academic achievement. It is obtained by dividing the total number of students who graduated within the time specified in the study plan or one more academic year by the number of students in their entry cohort.
DROPOUT RATE: It is obtained by dividing the total number of students who have dropped out within the expected time to complete the study plan or one more academic year by the number of students in their entry cohort. It is a complementary indicator of the graduation rate. This indicator has been calculated for the students who normalized the Master's thesis since, according to the historical data available, it is observed that the Master's students usually finish the teaching phase, and few dropouts occur in the Completion of the Master's thesis.
EFFICIENCY RATE: Its objective is to report the efficiency of the educational training process and is a function of the degree of repeat enrollment of students. It is obtained by dividing the total number of credits of the Curriculum by the total number of credits in which the group of students who graduated in a given academic year has had to enroll throughout their studies. According to the historical data of the Master in Marketing Management/Master in Marketing Management, the indicator has always been 100%, as in the Master and Expert Course in International Trade and Logistics.
Based on this information, the following expected results are initially estimated in the proposal for the Master's Degree in Marketing and International Trade:
- Graduation rate: Around 85%
- Abandonment rate: Less than 15%
- Efficiency rate: 75%
Review the predicted values of the different indicators to propose achievable assumptions based on the historical values obtained and the improvements made to increase, where appropriate, the graduation and efficiency rate and reduce the dropout rate.
The ULPGC Centers analyze and take into account the results of the training. To this end, procedures are provided that allow it to guarantee the measurement, analysis, and application of the learning results, labor insertion, and the satisfaction of the different interest groups.
See all the Official FEET Studies
