Category Archives: News

The coordinator of the Master’s Degree in Marketing and International Trade (MUMCI) at the University of Las Palmas de Gran Canaria, Professor Josefa D. Martín Santana, extends a warm welcome to the students of the 2025–2026 academic year.

Once again, we begin a new edition of the MUMCI with great enthusiasm, held at the Faculty of Economics, Business, and Tourism.

Now in its eleventh edition as an official degree program, the MUMCI continues to attract students from diverse backgrounds and nationalities, consolidating its position as a benchmark in advanced education and as a space that bridges theory and practice.

The continuity and success of this Master’s program are made possible thanks to the commitment of its teaching staff, most of whom belong to the Department of Economics and Business Management (DEDE), the constant support of the Faculty, and, above all, the enthusiasm of each new cohort.

In an increasingly interconnected world, marketing and international trade are key drivers of change. This academic year presents a unique opportunity to learn, grow, and expand your professional horizons.

Welcome to the MUMCI 2025–2026!

Last Monday, September 29, 2025, marked the start of the first edition of the Master’s Degree in Tourism: Digitalization, Innovation, and Intelligence.

This new academic program aims to establish itself as a benchmark in the Canary Islands’ primary economic driver: tourism.

This Master’s program was created to address the challenges posed by the digital and sustainable transformation of the tourism sector. To achieve this, It offers comprehensive training covering areas such as tourism data intelligence and analytics, innovation and digital marketing, tourism legislation,
Big Data, artificial intelligence, and advanced research techniques applied to tourism.

The students in this first cohort come from a variety of academic backgrounds, including Tourism, Economics, Business Administration and Management, and Data Science and Engineering, enriching the learning experience and fostering strength among complementary profiles. The active methodologies
employed, based on project-based learning, teamwork, and oral presentations, will enhance the development of key skills for their professional future.

From the Master’s coordination team, we would like to express our gratitude to the teaching staff for their dedication and commitment in launching this ambitious project, as well as to the Faculty for its continuous support. With the effort of all involved, we are confident that this Master’s program
will become a model of excellence and a benchmark in tourism innovation.

The Faculty of Economics, Business and Tourism of the University of Las Palmas de Gran Canaria is hosting, for two weeks, four students from Equatorial Guinea through the Erasmus+ HOST-EG project.

The participants, Idris Nguema Obama Muhamed and Leonardo Lino Salomon Sobé (AAUCA), together with Tomás Ondo MBA Ntongono and Jesús Mangue Osa Anguesomo (UNGE-Central Campus), will participate in practical and training activities in the field of entrepreneurship during their stay. This experience will foster academic and cultural exchange between both regions.

Professor Desiderio García Almeida coordinates the initiative from the Department of Business Management (DEDE), guiding the students with the support of the department’s faculty.

Through this programme, ULPGC strengthens its ties of cooperation with universities in Equatorial Guinea and reaffirms its commitment to mobility, internationalisation, and the training of young talent within the framework of Erasmus+.

Last Friday, the Faculty of Economics, Business and Tourism at ULPGC welcomed Jorge Pérez Melián, Marketing Manager at Satocan, together with Alberto Ortega Abou-Medlej and Diego Molina Domínguez, managers of Las Ramblas Shopping Center. This meeting marked the launch of a joint challenge to be carried out within the Strategic Marketing Management course of the Business Administration degree.

Through this initiative, students will have the opportunity to work on a real case that bridges academic theory with professional practice. Over the semester, they will be tasked with analyzing the current situation of the shopping center, identifying potential areas for improvement, and designing
strategic proposals based on data and sound business management principles.

The project is designed to foster essential skills, including critical thinking, analytical capacity, and problem-solving, in real-world contexts. It will also enable students to understand better how decisions are made within an organization and the challenges that marketing professionals face in their day-to-day work.

This collaboration not only enriches academic training but also contributes to strengthening the business fabric of the Canary Islands. In doing so, the Faculty reaffirms its commitment to an education that combines academic rigor with experiential learning, thereby preparing students to tackle the
challenges of the labor market successfully.