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    • Monthly Archives: May 2026

    MUMCI Promotes a Real-World Project with Carmencita

    The Faculty of Economics, Business and Tourism at Universidad de Las Palmas de Gran Canaria continues to promote practice-oriented education closely connected to the business environment.

    In this context, students from the Master’s Degree in Marketing and International Trade (MUMCI) developed a real-world case study for Carmencita focused on the launch of its new coffee spice line, Spice Coffee. The project was supervised by Carlos Pérez Miranda, a lecturer in Sales Management
    course within the master’s program.

    Throughout the project, students worked on identifying the most suitable distribution channels, designing proposals to support the product launch, and developing market-oriented positioning and communication strategies.

    These initiatives allow students to engage with real business challenges, strengthen their strategic skills, and develop creative solutions for well-established brands.

    The Faculty would like to thank Carmencita for its collaboration and willingness to participate in this educational project, and to acknowledge the commitment and involvement of Carlos Pérez Miranda in the MUMCI program and in the practical training of our students.

    FEET renews its academic offer for 2026–2027: new specialisations and a strong commitment to digitalisation

    The University of Las Palmas de Gran Canaria presented its new academic offer for the 2026–2027 academic year at a media event.

    Among the new developments presented, the Dean of the Faculty of Economics, Business and Tourism (FEET) outlined the main features of a renewed educational offer designed to meet the current demands of the professional and business environment.

    The update includes revisions to the content of all courses within the Faculty’s degree programs — Economics, Business Administration and Management, and Tourism — as well as the double degree programs in which they are integrated. This renewal will provide students with a more specialized education adapted to emerging professional profiles.

    One of the main new features is the introduction of specializations within the degree programs.

    In Business Administration and Management (ADE), the new specializations will include Accounting, Entrepreneurship in the New Economy, Finance, and International Business.

    Meanwhile, the Degree in Tourism will incorporate the specializations in Hotel Management and Tourism Product Design and Development, available at both the Gran Canaria and Lanzarote campuses.

    At the postgraduate level, FEET is launching a new Master’s Degree in Business Administration and Management (MBA), designed to strengthen global management skills and enhance transversal competences such as leadership, communication, and teamwork, while also incorporating highly relevant content aligned with current business needs.

    In addition, the current Master’s Degree in Marketing and International Trade (MUMCI) is evolving into the new Master’s Degree in Marketing and Digital Strategies (MUMED) through a substantial curriculum update.

    The renewed program offers training aligned with digital transformation, data analysis, and technological innovation. Its content covers key areas such as digital marketing, consumer behavior, neuromarketing, and machine learning applied to big data, all from a practical, employability-oriented perspective.

    With this academic renewal, the Faculty of Economics, Business, and Tourism reinforces its commitment to innovative, specialized education aligned with the real needs of organizations and contemporary society.

     

     

     

    Source of images:https://www.flickr.com/photos/ulpgc/albums/72177720333601890/

    Internship application: Rural Campus Program-ULPGC 2026

    This year, the University of Las Palmas de Gran Canaria (ULPGC) is offering 5 scholarships for external internships lasting between 2 and 5 months, starting in June and ending before 16 November.

    Application deadline: 22nd May.

    The Rural Campus Program is an initiative developed by the Ministry for Ecological Transition and the Demographic Challenge, in collaboration with the Ministry of Universities and the Spanish Public Universities. It allows university students enrolled in any official degree program to undertake academic internships in local administrations, institutions, organizations, or legally established companies located in rural areas facing depopulation problems, defined as municipalities with fewer than 5,000 inhabitants.

    The University of Las Palmas de Gran Canaria (ULPGC), with the aim of supporting and promoting the employability of its students, includes among its strategies the promotion of initiatives to foster external academic internships. In this context, and under the agreement signed with the Ministry for Ecological Transition and the Demographic Challenge for the implementation of the Rural Campus University Internship Program in Rural Areas, ULPGC seeks to promote, encourage, and develop student internships in rural areas affected by depopulation.

    This external internship program is aimed at students who meet the following requirements:

    • Be a resident in Spain at the time of joining the host organization and maintain this status until the end of the internship.
    • Be enrolled in an official Bachelor’s or Master’s degree program at ULPGC during the 2025–2026 academic year and maintain this status until the end of the internship.
    • Have successfully completed at least 50% of the credits of the degree program in the case of Bachelor’s degrees.
    • Not having undertaken these internships during the previous academic year, unless applying from a different degree program, and places have not been filled by new applicants.
    • Meet the requirements to undertake external internships in accordance with Royal Decree 592/2014 of 11 July, regulating external academic internships for university students, as well as the specific ULPGC regulations on academic internships and the particular conditions of the internship applied for.

    Further information about this call for applications is available at the following link from the Scholarships Office (the administrative unit managing this program):

    https://www.ulpgc.es/becas/campus-rural

    Students of the MUMCI Take on a Real-World Challenge: Launching a Product to the Market

    At the Faculty of Economics, Business and Tourism, students of the Master’s Degree in Marketing and International Trade (MUMCI) have had the great opportunity, for five consecutive editions, to benefit from the experience of Carlos Pérez Miranda, Key Account Manager at Grupo Bimbo Canarias, as a lecturer in Sales Management within this Master’s program at the University of Las Palmas de Gran Canaria.

    This year, Carlos presented our students with a real business case from Café Ortega, a family-owned company from the Canary Islands and a benchmark in the coffee sector. Through this practical exercise, students were able to engage in a real product launch process, gaining first-hand insight into current market challenges and decision-making in a highly competitive environment.

    Working with real cases not only enriches the learning experience but also provides our students with key professional tools and brings them closer to the business world, allowing them to apply the knowledge acquired throughout the Master’s program.

    Thank you, Carlos, for your continued commitment and for bringing the business world closer to the MUMCI. We would also like to express our special thanks to Ariel Ortega and Pablo Ortega Plácido for their availability and for sharing Café Ortega’s reality with us in such an approachable and generous way.

    The Faculty would also like to thank the Coordinator and the lecturers of the MUMCI for their continuous efforts to engage professionals who help bring our students closer to the business environment.

     

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